BE BOLD!!
A FRESH look … LOADED with TASTE & rich storytelling
... TO BE SHARED!
Unique RED icon, at the heart of BOLD lettering, triggers
the view the backyard where natural local ingredients grow.
Crafting distinctive taste with a lovable & playful character.
.... from backyard - through brewery doors - to community
- making impact !
CONFIDENT CHARACTER
& PLAYFUL IMPERFECTION
Discovering a new icon!
The Korenwolf - is a little protected part of nature and a jewel of a character.
Roaming free in the fields and co-existing with farmers while foraging grains.
an essential part of our world
... and close to our heart.
NATURE'S INGREDIENTS
GROW INTO TASTY BEERS
Confident & fresh - BOLD lettering stands proud on the local hills of Gulpen in Limburg - opening a view to the backyard of sustainably-sourced ingredients
... and yes ... they really are all local !
LOVINGLY CRAFTED
FOR A GREAT EXPERIENCE
BOLD EVOLUTION
A daring step to differentiate
& reignite relevance
CLIENT
GULPENER
www.gulpener.nl
INTUITIVE
BOLD - SIMPLE - DARING
Europe's most sustainable brewery does it all local.
The change reflects the progressive mindset and open-source philosophy, and fits the brand 25-mile principle for sustainable brewing.
Local ingredients grow into unique speciality beers.
The Korenwolf as key asset.
An endangered animal, native
to south-Limburg & impactful
on the local eco-system.
A jewel which both captures
& differentiates the brand.
DESIGN
Rejuvenated with playful innovation. BE BOLD style showcases all things local
in distinct expression.
A view to our backyard ...
TASTE is central with ingredients from the backyard load both style & story.
Modern & graphic celebration injected into each lovingly-crafted speciality beer.
RED marks the spot of
modern tradition.
The Korenwolf icon is the sweet-spot that triggers with distinctive & fun character.
CRAFT
Everything is loved & crafted!
From fields - through brewery doors - to consumer experience ... and of course in design too !
Making a statement!
BOLD lettering is impactful, fresh and lovingly crafted.
Loaded with STORY ingredients grow free to create
a unique style & taste.
The RED sweet-spot triggers
the story and reflects
the heart of Gulpener.
- a playful icon that balances richness & imperfection.