A CURIOUS CASE
BRAVE DECISIONS & ACTIVELY ENGAGED - A DISRUPTIVE HEART SET TO INSPIRE & CHALLENGE
#BEBRAVE #BEKIND
BRAVE is a consultancy looking to build a compellingly edge in the market, approaching brands from a new perspective.
Lisa hogg, founder of BRAVE, was looking for an identity that both captured her personality as well as the all-in mentality that she injects into the BRAVE approach to Strategy & Sustainability.
BALANCE DISRUpTive & TRUST
BRAVE is focussed on sustainability & strategy, delivered through compelling & disruptive storytelling.
The design uses the distinctive ‘V’ as the triggering character, transforming it to the female symbol as a confident statement. Combined with the conviction of the wolf-head staring head-on, an engaging character that is both sympathetic & ferocious.
Crafted to resonate with BRAVE’s FEROCIOUS mentality
POWERFUL CONVICTION OF HAND-MADE STYLE
EMBRACES STORYTELLING WITH A MODERN EXPRESSION.
BRAVE IS ENGAGED IN THE SOCIAL INJUSTICES & ACTIVE MAKING A DIFFERENCE
The wolf-V is a playful yet powerful device that adapts to tell a distinctive strong story.
The idea that being BRAVE can mean different things and come out in forms that are personal and relevant to each of us.
Be Brave. Be Kind.
CLIENT
BRAVE
www.brave.amsterdam
• founded by Lisa Hogg •
A CURIOUS COMIT PARTNER
INTUITIVE
BRAVE needed a disruptive visual expression to inspire change, reflecting Lisa‘s hungry personality as BRAVE’s wolf mama.
DESIGN
The wolf triggers independence & pack values.
Capturing Lisa’s powerful personality and the conviction she injects Into BRAVE.
CRAFT
BRAVE is balanced, combining both feminine & masculine qualities.
BRAVE’s engaging ‘V’ is both sympathetic & ferocious.