My love for the raw. Raised in the city, the streets talk a particular language - in the noise & bustle - my senses come alive. Hidden jewels of art, sounds and culture - all triggers for design - breathe relevance to each of us, as we engage in our days. These triggers have universal reach yet are so uniquely individual, with a multitude of dialects - each making me curious to explore & understand.
Hi I’m John Comitis - I am Curious COMIT •
A combination of old-school craft & future-proof creative innovation. Emotionally engaged, I revel in the curiosity & craft that makes design special. My analogue heart holds me true, reaching beyond in our ever-changing world. Persistence with a bite makes the result & reward that much sweeter.
THE journey
Studying Graphic Design in South Africa, my career kicked off as a corporate designer at a local design studio. Moving agencies to KSDP Johannesburg, the global brand redesign of TNT Express brought me north to the Amsterdam office in 1998. The four years that followed opened up the arena of global clients. Following a merger in 2002, I joined the family at VBAT, a branding and design agency based in Amsterdam. Unexpectedly this would become my home fo the next 18 years.
Which brings me to today, loving the adventure of founding Curious COMIT - ready to explore even more.
THE CRAFT OF MAKING MAGIC
With a love for experiencing diversity of cultures and design, I spearheaded the international drive of large scale corporate and consumer brands, visualising strategy, bringing concepts and products to life. Having embarked on the socially expected journey of career growth roles of Creative Director and Executive Creative Director, in 2012 I rediscovered my true heart, returning my design hand to what I love most ... the craft of making magic.
LEADING SPECIALIST
From here my focussed energy began to explode, leading a specialist beverages team, responsible for creative strategy, establishing brand DNA, building personality, crafting them to tangible entities. I have had the opportunity to engage with an extensive range of global brands and local jewels, and sharpened myself as a specialist in crafting FMCG brands - primarily beverages - with a packaging core.
In the successful run of brand launches and refreshers, I have partnered with a spectrum of local & global brands, including: Amstel, Brand Bier, BadenBaden, Gösser, SOL and Strongbow ... and more ... just ask!
SWEET REWARD
Celebrating awards at ADCN, Clios, Exhibitor Int., Eurobest, Pentawards and RedDot, a career highlight still remains with the first Gold Cannes Design Lion.